Takkleberry content package
package details & next steps below
the Campaign
overview
This is a custom production package for Takkleberry, to create a video content campaign that's cohesive across every video asset, in terms of visual aesthetic, narrative style, and tone.
We will be focusing on telling Takkleberry's story in two halves:
One half of the story focuses the brand itself: it's values, the people behind it, and the creation process.
The other half focuses on it's customers and loyal fans, who love to wear the pieces, and creating their own unique stories as "characters" within your brand "world."
Here is an initial suggested creative direction, for bringing both halves to life:
The Brand story
We would capture the behind the scenes of the factory/office, the production process, the founder and staff, etc. in a natural, organic, candid, documentary-style.
With this footage we'll create multiple short narrative films (episodes) that each respectively share Takkleberry's mission, values, and process, and essentially visualise the "handmade with love" aspect that makes Takkleberry what it is.
The narrative aspect of each episode can be delivered by pre-written and approved scripts, that can easily be recorded by the founder, Taryn (or outsourced to an appropriate voice artist/friend) and added to the final edited episodes as voice overs.
This is a natural and engaging way to tell the brand's story, without doing traditional "talking directly to camera" style content, or hype videos.
The customers' story
We would suggest creating a series of narrative episodes, featuring "characters" that live within Takkleberry's "world".
Each episode would feature a different model, playing a character, each wearing one set of Takkleberry products, in a particular environment.
Each model/character can embody a particular archetype of an ideal "Takkleberry girl" and each episode can have it's own voice over, spoken by the model that features in the episode. (Pre-written and prepared for her by us, and approved by you.)
Examples: We can create an episode in an outdoor, green, natural environment, with a narrative voice over about the featured character's love for nature and being present.
Another in a cosy indoor environment, with warm morning light, and a quirky narrative voice over about how "she's not lazy, but she likes to stay in, because she feels cosy in her takkleberry…" etc.
3 primary narrative episodes (each featuring one unique location and character would lead as the "hero films".
On top of the primary hero films, we would also capture additional supporting videos during each short shoot session, to provide you with multiple, edited and ready to post "vignettes" and "product moments" from each shoot, that you can share.
All content being shot with a similar tone and vibe in mind, provides you with an abundance of content that comes together as a cohesive campaign.
Please see the embedded references below, to give you an initial idea of the intended style and tone for the short films:
what's included in the offer
here's what you get
creative direction
If you are happy with the basic concept outlined above, we'll prepare a full creative "treatment" for you to review and approve. This includes the suggested campaign concept, moodboard, visual identity, positioning, narrative and more.
There are unlimited revisions included on the creative treatment. All you need to do is give your thumbs up. We'll keep adjusting the details of the direction until you love it.
production
Once your creative direction is approved:
We execute the entire production process end-to-end, with the agreed talent, locations, and creative concept.
Based on the concept above - your shoot will require:
One (half) day with you at your factory/office (once you're returned from Europe.)
One short shoot (roughly 2-3 hours per shoot) with each of the 3 models for each respective narrative episode and additional b-roll. (3 episodes suggested to create a good quantity and variation of campaign content for you.)
Any required narrative scripts will be created for you!
What's needed from you:
I would simply need to be connected with your suggested models, in order for me to share the concept and details with them, and to schedule in a convenient time for us to meet and shoot.
They would need to be provided with the Takkleberry products we would like to feature for each episode.
post-production & delivery
All post-production is handled. This includes:
Editing, colour grading, sound design, and finishing touches across all video deliverables.
Platform-optimised exports delivered ready to post.
We can create your content in the orientation of your choice: Landscape 16:9, portrait 9:16, or even 4:3, for example.)I'm happy to implement basic post-production editing revisions if needed.
We offer more revisions on the first edit, to establish an editing style you are happy with, before continuing with the rest.
The result: A cohesive, campaign-ready content library of 20+ unique video assets, aligned with the creative direction you approved, telling the story of your brand with multiple authentic "documentary-style" narrative episodes, as well as telling the story of your customers' though "character-focused" episodes that feature your products.
pricing
the investment
Place your order on your preferred payment option below to get started.
video content package:
takkleberry
Here's what's included:
Pre-production:
Custom creative direction for your review and approval.
Production:
End-to-end execution of our content production plan.
Post-Production:
Editing, colour grading, sound design, and finishing touches across all deliverables.
Delivery of +-20 cohesive video assets, including:
Hero Films: (Primary, 30-90 second narrative campaign assets)
- 3 Brand-Focused Hero Films
- 3 Character-Focused Hero Films (Narrative films featuring models wearing Takkleberry.)Multiple additional pieces of content: (from each of our shoot sessions.)
- Vignettes, Video "Lookbooks" and "Product Moments" (Shorter, 5-30 second supporting content clips with visuals and music)
Get started
As this is a custom, lower priced launch offer for local brands, all that's required is an EFT payment. Reach out if you prefer a different payment method:
For founding case study partners:
R10,000
once off
Johannes Maartens
FNB Checking Account
62830886951
Branch 250655
getting started
what happens after Payment
After making payment, Juan will deliver the creative direction "treatment" for you to review, within 1 week.
Once approved, Juan will handle the process of connecting with the required talent and executing the production.
Thank you!
