This is a custom production package for Petal & Post, to create a video content campaign that's cohesive across every video asset, in terms of visual aesthetic, narrative style, and tone.

The goal is to create a well-rounded set of ready-to-post video assets that can be used across organic and paid marketing efforts, at different stages of customer awareness.

As an initial suggestion for the direction of the campaign, we can focus on the following:

• Capturing footage of the "from bud to bloom to you" preparation and delivery process. This could include behind the scenes of the team preparing and then delivering flowers to customers. (Within reason: For example filming a 4am farm flower cut session in the dark may not be practical!)
  
  Optionally, extra scenes could be captured showing "models/characters" ordering, or enjoying flowers in their home as gifts. This can help us shape the story in the narrative episodes with a bit more context, and can be filmed without the Petal & Post team present.
  
  Using the above footage we can craft a series of "hero video" episodes, each with a unique voice over narrative in the form of typical cards attached to a bunch of flowers, being read aloud. For example: Short, heartfelt voice overs of notes attached to flowers sent for mother's/fathers day, get well soon, Valentines, etc.
  
  The voice over episodes would create a story of how Petal & Post is "sending love" to your loved ones, no matter where you are.
  
  

• Clips from the team's process, the farm, etc can also be used to create additional standalone vignettes.
  
  

• In addition we'd also suggest capturing multiple clear, aesthetic clips of all the different bunches (clearly showing each of the different product options available.)
  
  Great for ads that simply show options that people can order. And great for creating additional, flexible content that displays the flower bunches beautifully.