Fashion & Lifestyle Brand founders
Get fresh, creative video content for your brand every month.
Partner with us to get social-first video content on a simple monthly subscription that you can pause, or cancel anytime. So you can post consistently and grow your brand, without the bloated costs & timelines of traditional agencies.
Click below to get instant access to our packages & pricing:
HOW IT WORKS
stop posting boring content. get a creative growth partner.
This is a hands-on, flexible, subscription-based content partnership that you can pause, or cancel, anytime.
We handle the entire video production process for you, with your approvals at every step. All you need to do is ship us your products.
Here's how it works:
creative strategy CHAT
Once you sign up, we'll discuss your brand's goals and create a custom strategy and creative direction for you to review and approve.
send us your products
Once the content plan is approved - You ship us the products that we'll be featuring in your next content campaign.
We execute, you grow.
With every month of your subscription, we implement a custom production and you receive an abundance of creative, cohesive video content for your brand's social media.
WHO THIS IS FOR
BUILT FOR brands WHO REFUSE TO BE INVISIBLE
For brands who want to build their brand's "world" and community by consistently posting creative video content on social media.
the old you
struggle city
Your brand feels invisible
You have no cohesive, or recognizable creative direction in your content
Working with big creative agencies requires a huge budget, and long timelines.
You don't have the time, gear, or team required to plan and execute high quality content productions in-house.
Your content feels sterile and product-focused, and doesn't tell your story, capture attention, or build your brand world.
future you
noplanstoday
Your brand is building a cohesive, recognizable aesthetic, through posting consistent video content.
You have a creative video partner who handles ongoing unique creative direction.
You're posting premium content consistently, without spending an agency-level budget.
We coordinate shoots end-to-end. Locations, talent, shooting and editing, all handled… You just send your products and approve.
You're posting a steady stream of unique, creative video content, not just product shots, or UGC videos.
Your content builds a relationship with your ideal community.
let's create
what to expect from a content partnership
When you partner with us, you get consistent creative execution every month, with a focus on these 3 principles:
authenticity
We lean toward a "natural" content style: Every brand and campaign deserves a unique creative direction, but our style often feels candid, raw, and authentic (while maintaining high production quality). We also cast talent, and film in global locations that feel relatable, or portray the aspirational identity of your community.
Creativity
Unique creative direction: We build a custom "treatment" for every content campaign, to establish a unique concept, look and feel that resonates with your audience's tastes, accurately represents your brand and products, and actually gets attention on modern social media. So you stand out, instead of blending in.
efficiency
We keep our productions scrappy: Small crew, no bureaucracy. Which means we plan, execute and deliver your content campaigns faster than traditional agencies, without sacrificing on quality and creativity. We're your partner for consistent content "on tap", every single month.
the logistics
all handled
End-to-end content production, done-for-you.
Locations
We're primarily based in Cape Town, one of the most versatile production locations in the world. But, we often (and willingly) travel when your campaign's aesthetic calls for it.
Talent
We work directly with global model agencies to cast the right professional talent for every campaign, so that your community can relate to, and see themselves in your brand's content.
gear & Crew
We source the gear and professional crew members needed to make our shared vision come together, without any surprise costs to you, and without cutting any corners on quality.
Here's What You Get
The content formats
With every active month of your subscription: You'll get an abundance of strategic video assets that all work together cohesively to tease and unveil your products, and then sustain attention and engagement throughout your campaign. Every brand has different needs for every season, but we typically create multiple assets in the 3 formats below:
"Hero" Films
A primary campaign video that takes place in your brand's world, tells your unique story, and features your products. Perfect for ads and for leading your campaigns.
Vignettes
Short, world-building scenes that supplement the Hero piece. Great for teasing new product drops, creating anticipation, and sustaining attention throughout every campaign.
Lookbooks
A modern, engaging way to feature your products or outfits with video, instead of photo, using creative scenes that fit within your brand's aesthetic world, and show your product in detail.
THE NOPLANSTODAY process
the process
Here's how we work with you when you sign up to one of our flexible subscription packages:
STRATEGY Session
We'll chat with you to understand your brand, your audience, and your goals before preparing a full creative "treatment" for you to review and approve. There are unlimited revisions available, and we'll work with you to adjust the creative direction and plan for your content, until you love it.
ship your products
With your content's creative direction approved, we'll tell you how to ship us your products for your next shoot. In the meantime, we'll lock in the logistics (shoot dates, talent bookings, location, etc.) and keep you posted along the way. Once your products are received...
Execution
We'll execute the production and post-production of your content. Soon after, you'll start receiving edited assets to review and approve. Then, you're all yours to post on social media so you can engage your community and customers.
monthly insights
As long as you keep your subscription active, we'll keep creating fresh content for you every month. This helps you stay consistent and build an active community that's invested in your brand's story and world. We'll also review your content's performance together every month, to make sure we're evolving our strategy and visuals based on your goals for every season, or product drop.
FAQs
frequently asked questions
What's the investment?
How much content do I actually get?
How much of my time does this require?
What if we don't love the content?
How long until we get our content?
How long until we see results?
How long is the commitment?
Who shoots the content?